Showing posts with label social media. Show all posts
Showing posts with label social media. Show all posts

Sunday, March 24, 2013

So You Think You Want To Be An Activist: A Tip Sheet

Have you ever seem something on the news that just gets you fired up? New legislation? A violation of human rights? Feel like your freedoms are being restricted? Do something about it!

I know from personal experience that activism can seem tricky. How do you do it? Why does anyone care what you have to say? Can you make a difference?

Really, you won't know unless you try. 

Activism is kind of an all encompassing term. My strengths are in blogging, promotional materials, and emailing. If you notice, those are all forms of advocacy writing. Coincidence? I think not. Even if you aren't a writing person, there are tons of ways to be involved. Because I do live in Arkansas, this information will probably be most relevant to my fellow Arkansans, but the basic ideas are the same no matter your location.

Step 1:  Research
This can be tricky if you don't know where to look. Theoretically, all of the information about the Arkansas Legislature can be found on their website. Unfortunately, it can be difficult to navigate. Openstates.org features a much more user friendly interface that allows you to look up different legislators and different legislation. Research the bills, research voting records, and then go over to Google and research the issue as a whole. If you support something, know why. If you oppose something, know why.

Step 2:  Vote
Simple. Make sure you're voting, for a couple of different reasons. Voting is great because it gives you input in who has political power. Voting is also great because legislators care a whole lot more about phone calls and emails from their voting constituents than they do any Jane Doe. And voting is fun! At least for political nerds.

Step 3:  Organize
This process is so much easier with some back up. Is there a local organization that feels the same way you do? Maybe even just your neighbor. Social media is a great tool for finding those allies. Facebook is great because you can form groups and events about the issue and share information and updates!

Step 4:  Advocate!
Here is where you have some freedom. My advice is to always start by going back to your research. Clearly summarize the issue/bill/legislator that you're focusing on and then outline the reasons that you are for/against it. Then decide what you want to do about it. Are you going to work solo? Or recruit some allies? My advice is to use that social media and find some allies. Even email writing is more fun with a friend! I use my personal Facebook page to raise awareness about important issues all the time. Then, when I get ready to take some real action, I know who to call (or message) for back up!

Advocacy is best accomplished with at least some writing. If you're making a phone call, have an outline ready for your talking points. If you're writing an email or a blog post, be aware of how you're representing your cause. You absolutely want to use reason, but it doesn't hurt to use some emotional appeals too. I strongly caution against exaggeration, but if you just list some facts, you won't be persuasive. By the way, never underestimate the power of a good, old-fashioned protest. The media loves them!

Pro Tip:  Think of a friend who has either a neutral or opposing stance on this issue. Would your writing or action persuade them? If so, great job! If not, is there a way you could improve it so that it would?

Monday, February 18, 2013

Technology is not the best

Usually I consider myself pretty tech-savvy!

I can make minor adjustments to html tags, I can operate Adobe Photoshop with competency, and Microsoft Office with ease. I'm a regular, and enthusiastic, user of social media.

Even with all of those things in my favor, sometimes even my interactions with technology go... awry. There are so many different web applications and mobile versions of this application or that! And some interface more effectively than others.

Blogger, for example, has a mobile app. Last Saturday, I tried to upload my blog post from the Blogger mobile app. The app gave me a message that said it had posted, then I went to type a post today and found my post from last week in my drafts!

Obviously, I'm not as tech-savvy as I think I am.

Technology is something than many non-profit organizations are struggling to utilize well! It can be difficult keeping up with the best way to get new followers on Facebook, Twitter, Pinterest, Instagram, or that new blog you've started to get publicity. There are tips and tricks to each different medium and it can basically be a full time job to successfully use all available

What I think might work best is for organizations to start out with one or two media outlets. Then, as they build a base, add one or two more. This spreads out the amount of time spent learning the "tricks" to getting followers and gives the writer time to acclimate to each platform.

Maybe I'm just oversimplifying! Or maybe my plan moves too slowly and results in missing out on some early involvement. Opinions?